Networking Tips for Musicians
Networking Series
How Networking Helps Musicians
Networking is EXTREMELY important for musicians and yet it is one of the most difficult aspects of having a successful music career!
An artist who has developed a skill for networking makes room for tremendous opportunity, creativity, and career growth.
Networking allows you to:
Meet new creative people
Collaborate on projects outside of your specific genre
Make friends and new contacts
Learn about other parts of the industry
How to Expand Your Network:
Use a Digital Business Card (POPL) – Popl is a really fun and easy way to share your information without a business card! This NFC sticker attaches to your phone and can be used to share your contacts, social media, and more. Simply tap your sticker to the back of their phone and viola! You can purchase one here for under $20.
Go to Networking Events – Use websites like Meetup or Eventbrite to find networking-specific events in your area.
Be a “Good Hang” – Be someone who is fun to spend time with! Most opportunities arise from people feeling connected to you and enjoying your company.
Dive in Head First – Face any fear you had about networking. Nothing will happen if you avoid making new connections and refrain from expanding your network. But, something incredible COULD happen if you strike up a conversation with someone who has complimentary skills, or relationships that can help you move forward in your career.
Share Your Admiration for Their Work – If you are meeting with someone whom you admire, let them know! As long as you are polite and genuine, a compliment can go a long way.
Add Value – With every conversation, it’s important to offer something that will benefit the person you are talking to. For musicians – ask them what they are looking for and if you can be of any service. Here’s an example from my personal experience…
A producer I recently met was explaining how some of his clients had a difficult time releasing their voice in the studio, and that it took a while for them to let loose and make their best sounds. As a vocal coach, I offered my expertise to help guide the singer and release their voice during a session. The producer won because his artists sound better, and I won because I got to network with other talented artists.
Send an AUDIO Message – We’ve gotten very comfortable these days sending DM’s on social media. In order to make things more personal and show someone that you are serious about your professional relationship, send them a personalized audio message. An audio introduction showcases your authenticity, gives a snapshot of your personality, and makes it easier for the listener to feel connected with you.
Follow Up Messages – Be sure to strike while the iron is hot! Contact the person you just met and let them know that you appreciate their time. Briefly summarize the conversation you just had and let them know when you will be following up.
Send Snail Mail – Mail them a letter! Yes, this form of communication still exists. Because it is not very popular anymore, receiving a letter in the mail is a VERY special gesture. Use this method of networking if you already have a connection with someone and would like to continue to develop a more intimate business relationship.
Things to Remember
Be yourself! Enter a conversation with confidence in who you are and what you have to offer.
Take a genuine interest in the person you are talking to. See if there is a way for you to offer your skills and abilities to enhance their current projects and help them reach their goals.
Networking can be FUN! It’s important to realize that a nervous mindset must be converted into a curious mindset. Be curious—learn about the person you are speaking to and listen to their story. Entering a conversation with a curious mindset can change the outcome of your interaction.
Lastly, PRACTICE! Like all things music-related, it’s important to practice your networking skills. You must actively place yourself in situations where you are forced to interact with new faces. Developing this habit will take some time, but will benefit you throughout the longevity of your career.
Thanks for making it this far! I hope this information helps you stay healthy and singing at the top of your game. :)
Take a moment to give yourself major props for investing in YOURSELF and your career. Adjusting your mindset is the first step!
If you’re a female artist in the music industry and would like to continue to advance your career, be sure to apply for our next New Roots Weekend! Applications are free.
Click the link below to apply…
Warmly,
Mark
