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It’s no secret that women’s voices in the music industry have been historically overshadowed and underrepresented...New Roots Empower provides artists with practical resources, education and community to develop a new generation of passionate, empowered and driven female artists.
One of the most common roadblocks we see with female artists is knowing which steps to take to gain momentum with their music. We believe that knowledge is the key to feeling confident, and that artists feel more secure and empowered to grow their career through understanding the ins and outs of their unique brand as well as the music industry.
Community is the foundation to building a fulfilling career at any level. We establish a safe space for artists to express their vulnerabilities, feel less isolated, and to be surrounded by like-minded individuals. There is room for everyone and a place to tell their unique story!
Our premier community building experience is a 4-night, 3-day intensive, specifically tailored to female developing artists (18+) who are ready to tackle their fears and take charge of their music career. From recording in a state-of-the-art recording studio on Music Row, to leaving with fresh new professional promo photos, to performing your original music for an attentive audience.
We provide top-of-the-line programming and resources, along with a community of artist peers and industry professionals, to ensure the biggest impact on artists’ careers.
We are here for female artists, and we are unstoppable when we work collaboratively and raise each other up! It is our absolute privilege to witness the growth and transformations that have occurred and we look forward to welcoming you into the New Roots family!
Our Vision
Empowering Female Artists: To create a future where female voices in the music industry are amplified, confident, and fully represented across all disciplines: performers, writers, producers, vocalists, musicians, etc.
Building a Supportive Community: To cultivate a safe and inclusive space where female artists thrive through collaboration, vulnerability, and shared growth.
Transforming the Music Industry: To pave the way for a new generation of passionate, empowered female artists ready to break barriers and redefine the industry.
Our Core Values
Empowerment Through Education: We believe knowledge is the foundation of confidence. Understanding both the music industry and their unique brand helps artists feel secure in their growth.
Community-Centered Growth: Strong, supportive communities are essential for success. We foster connections where artists feel less isolated and more encouraged by like-minded peers.
Inclusivity and Diversity: There is room for everyone’s story. We value each artist’s unique journey and seek to uplift all voices.
Collaboration Over Competition: We are stronger together. By working collaboratively and raising each other up, female artists can achieve more.
Excellence and Opportunity: We provide top-tier resources, programming, and industry connections to help artists maximize their potential.
Personal and Professional Transformation: Our goal is to foster profound growth and transformation in both the personal and professional lives of artists. We encourage artists to face their fears and embrace vulnerability as a source of artistic strength and authenticity.
“When Mark and I first launched New Roots, it was with the intention to give artists what we wish we had growing up in the music industry. Watching these artists begin to be the truest and best version of themselves after just 3 days inspires me to be a better coach, educator, artist, professional and person.”
— SHERIDAN GATES, CO-FOUNDER
GROWING ROOTS IN THE MUSIC INDUSTRY
Co-Founders Mark and Sheridan were fortunate enough to meet in Nashville nearly 6 years ago and have shared an ongoing passion for mentorship and creating innovative resources for developing artists. One afternoon, they decided to have a co-writing session which quickly turned into a brainstorming session of what they wished they had when they were new to Nashville. Instead of writing a song that day, New Roots Empower was born. It was the best song they never wrote! Coming from artist and coaching backgrounds themselves, Mark and Sheridan are very familiar with the challenges that all creatives face when it comes to developing their careers. Together they’ve aligned their vast network of music industry professionals to create an extensive resource list for our New Roots community.
“I can’t thank New Roots enough for the amazing experience that they gave me. I think it’s such an amazing opportunity for young female artists, not only for the recording experience and the experience in front of the camera, but also for the lesson of your worth and being authentic in the music industry.”
— ABBY FOLEY, NEW ROOTS ARTIST