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Our Vision
Empowering Female Artists: To create a future where female voices in the music industry are amplified, confident, and fully represented across all disciplines: performers, writers, producers, vocalists, musicians, etc.
Building a Supportive Community: To cultivate a safe and inclusive space where female artists thrive through collaboration, vulnerability, and shared growth.
Transforming the Music Industry: To pave the way for a new generation of passionate, empowered female artists ready to break barriers and redefine the industry.
Our Core Values
Empowerment Through Education: We believe knowledge is the foundation of confidence. Understanding both the music industry and their unique brand helps artists feel secure in their growth.
Community-Centered Growth: Strong, supportive communities are essential for success. We foster connections where artists feel less isolated and more encouraged by like-minded peers.
Inclusivity and Diversity: There is room for everyone’s story. We value each artist’s unique journey and seek to uplift all voices.
Collaboration Over Competition: We are stronger together. By working collaboratively and raising each other up, female artists can achieve more.
Excellence and Opportunity: We provide top-tier resources, programming, and industry connections to help artists maximize their potential.
Personal and Professional Transformation: Our goal is to foster profound growth and transformation in both the personal and professional lives of artists. We encourage artists to face their fears and embrace vulnerability as a source of artistic strength and authenticity.
“When Mark and I first launched New Roots, it was with the intention to give artists what we wish we had growing up in the music industry. Watching these artists begin to be the truest and best version of themselves after just 3 days inspires me to be a better coach, educator, artist, professional and person.”
— SHERIDAN GATES, CO-FOUNDER
“I can’t thank New Roots enough for the amazing experience that they gave me. I think it’s such an amazing opportunity for young female artists, not only for the recording experience and the experience in front of the camera, but also for the lesson of your worth and being authentic in the music industry.”
— ABBY FOLEY, NEW ROOTS ARTIST